Dasmesh Verma



The Anime Apparel Website project aims to create a user-friendly and engaging online platform for anime enthusiasts to browse and purchase apparel related to their favorite anime shows. The project involves designing a visually appealing and intuitive user interface that caters to the unique needs and preferences of anime fans.

The Product

The product is an online store specializing in anime-themed apparel, including t-shirts, hoodies, accessories, and more. The website aims to provide a wide range of products from various anime shows, making it a one-stop destination for anime fans to find and purchase their favorite merchandise.

The Problem

Anime fans often struggle to find reliable and dedicated platforms to purchase Aesthetic and Authentic anime merchandise in India. The existing online stores lack a user-friendly interface specifically designed for anime enthusiasts, resulting in a fragmented and frustrating shopping experience. Users face challenges in navigating through the website, discovering relevant products, and accessing accurate product information.

The Goal

The goal of this case study is to address the pain points faced by anime fans when shopping for anime apparel online. By conducting thorough user research and implementing user-centered design principles and Designing a Online Store Accordingly.


  • Conducting user research to understand the preferences, expectations, and pain points of anime fans.
  • Designing an intuitive and visually appealing user interface that reflects the anime aesthetic and captures the essence of different anime shows.
  • Creating efficient and user-friendly navigation systems to help users easily browse and explore the available merchandise.
  • Incorporating personalized recommendations and filtering options to assist users in discovering products aligned with their favorite anime shows.
  • Ensuring seamless integration of shopping cart and checkout processes, making it convenient for users to complete their purchases.
  • Conducting usability tests and gathering feedback to iteratively improve the user experience based on user insights.

Problem Statements and User Journey Map

Problem Statement

  • Anime fans struggle to find a reliable platform that offers a wide range of Aesthetic anime merchandise.
  • Users find it challenging to navigate and discover specific anime-themed products on existing websites.
  • Users face difficulties in accessing accurate and detailed information about anime apparel, including size Chart, material, and pricing.

Learning from existing Brands

I analyzed 3 popular Aesthetic Anime Clothing Brands to understand how they help users achieve their goals.

User Journey Map

  • User arrives at the Anime Apparel Website home page and is greeted with a visually appealing design showcasing popular anime Designs.
  • User navigates through the categories or uses search functionality to find merchandise related to a specific anime show.
  • User explores product listings, reviews, and detailed product information to make an informed purchasing decision.
  • User adds desired products to the shopping cart and proceeds to checkout.
  • User completes the purchase and receives confirmation of the order.

Putting it on paper